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Advice for Social Media Book Reviewers

July 10, 2021 No Comments
Our latest video is called Advice for Social Media Book Reviewers

Something that has been getting on my nerves lately. Social media book reviewers sending me messages. Why am I not replying? Well… I’ll tell you!

One of my pet peeves at the moment: social media book reviewers sending me messages. I hear you say, “Surely that’s a good thing? People are showing an interest!”

You may well be correct. Or then again, maybe it’s all a scam. It’s a bit difficult to tell when the messages have such an array of off-putting elements. In my latest video (above), I offer some advice to the social media book reviewers who want independent authors such as myself to take them seriously. At least, to reply to their messages, which, in most cases, I don’t do.

1. CHECK YOUR MESSAGES FOR MISTAKES

Before you send your message, give it a read through. Remember, you are supposedly in this to persuade me to use your services. Therefore, it makes sense that you would send me a message that uses correct English. A message that isn’t riddled with spelling mistakes or grammatical errors. Also a message that doesn’t fawn and simper and use overly polite language. Or that hasn’t been copied and pasted from a generator on the Internet. Too many times have I read messages saying things like, “Kindly please reply to my email…” and beginning with “Hey Dear Dale Hurst – Author”. If it begins like that, I don’t want to read on.

2. DON’T BEG

No means no. If in the rare event I choose to reply to your message, declining your reviewing services, do not respond by saying something like: “Oh, but sir! Our services are very high-quality. And cheap…” It does not create a good impression; it just comes off as desperate, or that you are trying very hard to rope me into a scam. Take me at my first answer and be understanding. I might remember your professionalism and may well seek you out when it comes to the next book.

3. BE UP FRONT ABOUT COSTS

A lot of independent authors operate on very slim marketing budgets. And so there may not be much in the kitty to pay strangers to review the books, or to send free copies away – in many cases, overseas. For those of us starting out or still establishing a brand, every sale means the world to us. So asking us to send free copies is a tad unreasonable, especially when it costs less than a Starbucks coffee to buy the Kindle edition. It’s also a bit of a gamble to send copies to people for review that we neither know nor follow and pay money for something that may not get an honest review (I refer to my earlier point about scams).

Therefore, when you send your message, be up front about how much it may cost the author there and then. Don’t wait for us to get drawn into conversation before you hit us with the price. You may find giving it to us straight away may prove more persuasive. Also, do your homework and quote the price in the AUTHOR’S home currency. In my case, GBP (£). I will ignore anything quoted in USD, Rupees or, especially, cryptocurrencies!

4. CONSIDER WHEN THE BOOK WAS RELEASED

Following on from the last point about budgets, authors may have budgeted for reviews when their book was first released. In addition, they usually approach the reviewers, rather than the other way around. So when you’re sending your message, double-check when the book was actually released. If it was a week or two ago, then there’s a fair chance the author may have something left over to maybe take a chance on social media book reviewers. If it was more than a year ago… it’s highly unlikely unless sales are literally pouring in. And even in that event, they may not feel they need your services.

FINAL ADVICE FOR SOCIAL MEDIA BOOK REVIEWERS

There is a lot of distrust going around, especially on social media. If you operate a genuine review channel, you must be professional and persuasive about your approach to independent authors if you want us to take you seriously. Otherwise, we may just think you’re another scammer looking to make some easy money and otherwise damage our brand and/or reputation.

Do you agree (or disagree)? Why not let me know in the comments? For more author news and views, my Facebook and Instagram pages are here.

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Reading time: 3 min
Written by: Dale Hurst

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The Berylford Scandals (1. Lust & Liberty, 2. Sin & Secrecy) 📚
Podcaster | The Dale Hurst Writing Show🎙️

Dale Hurst | Author
While it's too drizzly to enjoy a Sunday on the Bo While it's too drizzly to enjoy a Sunday on the Boulevard down here in Bournemouth at the moment, I've instead reflected on my most recently published piece 'Sunday on the Boulevard with my Pet Lobster' and chucked it all in a new post on my website. Have a read if you want to find out more about what inspired this bizarre little tale (#linkincomments)🦞🚬🏖️📖📚✍️🖊️
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I was going to do a huge carousel post with some of my favourite photos taken across my 20s. But having done two degrees, practised and retired from journalism, independently published two novels, hosted two podcasts, and met countless amazing people in that time... to sum that all up in 10 photos would be impossible 😆 so... more of the same in the next 10 years? Why not? 🤣😱🧐 In the meantime me and my MVPs right here 
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2022 was a funny old year... new job, new home, pu 2022 was a funny old year... new job, new home, published something new, lost someone dear, and saw two of my oldest and best friends get married... Not sure about you but I'm a bit knackered 😆 anyway, Happy New Year everyone 😘🧐
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The listener favourites of Season 2 of #thedalehur The listener favourites of Season 2 of #thedalehurstwritingshow have been totalled up. The following episodes are evidently NOT to be missed!
▪️The most-listened episode of Season 2 was our spooky special Episode 17, featuring author @alex_colvin_ 
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▪️Third was Episode 19, which featured actor and playwright @conor_jquinn and director @tazy_hm 
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2022 has been eventful to say the least... I won't 2022 has been eventful to say the least... I won't go into the personal stuff, but my latest blog post - link in comments - sums up my professional updates for the year (in case you missed them 😉) 📚
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Get your 2023 reads started the right way - with t Get your 2023 reads started the right way - with tales of deceit, betrayal, secrets and forbidden love... Not in your personal lives of course (unless that's what you're into), but with my Berylford Scandals books. Both available on Amazon now at slashed prices! Order via my DMs and I might sign them too 📚📝📘📙
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