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H S Matthews — My Battle with Amazon KDP

8 June 2023 No Comments

Amazon KDP may be the favourite platform of many an indie author. But as H S Matthews experienced, it’s not a perfect publishing paradise…

Amazon Kindle Direct Publishing (KDP) is ever the go-to for independent publishing needs. With good reason. It’s free to sign up, relatively easy to navigate, quite low on red tape. Only a few reasons why many authors (myself included) use them exclusively to sell their books. For author H S Matthews, however, this is not a love story. It’s a tale of false accusations, a drawn-out battle, and, in the writer’s own words, a nightmare.

The author’s journey began in 2019, when she chose to publish the first of her Lottie Jones series on Amazon, rather than battle with the time-consuming nature of querying for traditional publishing.

“Amazon was the obvious choice as it was the market leader for self-publishing and ease of use,” she says.

“As far as sales, I was happy with how they were going. There had not been one month from the initial launch of my first book that sales were not recorded. Slow some months but steady overall.”

However, in the course of her routine check on her book sales back in April, Matthews was met with something entirely different to usual. Her sales dashboard had disappeared, including her bookshelf and account details. A message announcing that her Amazon KDP account had been closed was in its place.

“You can imagine my horror,” she says. “I had no idea why. There had been no emails to inform me of any issues with the account.

“As the account was closed there was only one way to contact them initially and that was through their Contact Us button – this was message-only. All other ways of contacting them had been removed from my account.”

Four covers of books by H.S. Matthews on a dark background.

H S Matthews’ work includes the Lottie Jones and the Magical Realms series.

A constant back-and-forth

So began the battle to get her KDP account back. A battle during which Matthews received moral support from her fanbase, but little help from Amazon’s representatives.

“When I asked why my account had been closed, I received a generic email telling me that it was because I was linked to another account that had been terminated,” she explains. “I had only ever had one KDP account, so I responded telling them that. There began the endless emails, social media posts and asking for help from others.

“The problem with KDP is when your account is terminated, you cannot talk to anyone. There is no telephone contact for them. I tried going through normal Amazon customer services as well as Author Central, and although they were sympathetic, they couldn’t help. I even emailed Jeff Bezos and Andrew Jassy and tagged them in my social media posts.”

“On numerous occasions I got emails back from KDP telling me that they were upholding their decision. Each time I immediately replied back appealing. I eventually asked for the issue to be escalated to supervisors.”

Matthews’ tenacity and perseverance paid off in the end as, after the continuous opening of case numbers and sending appeal emails, Amazon KDP restored her account. Though the fight was still not quite over.

“I got an email telling me that the account had been restored, no explanation and no apology,” she says. “Two days after I logged in to find that I needed to republish everything, they terminated my account again. This time they did send me an email which I responded to, asking if it was a joke. My account was restored later that day and I did get an apology stating that it had been closed in error.”

The benefits of publishing wide

Since then, Matthews has had to start her Amazon KDP journey more or less from square one. She has had to republish all her works on the platform, and even with this process, there are kinks that are making it more difficult for her.

“My paperbacks are back up, but my eBooks have been stuck in publishing since I got the account back. They tell me that technical is working on a solution, but as a result of everything I have not made a sale since 4th April when they initially terminated the account.”

Originally an exclusive Amazon KDP user, this experience has led Matthews to go wide with her publishing. She turned to Draft2Digital after another author recommended it. And already, she is feeling the benefits.

“My paperbacks and eBooks are available in many more places than before and the sales are coming through nicely through them. I will be staying with them as well as publishing through Amazon.

“It does mean that I cannot put my eBooks in Kindle Unlimited, but that is not an issue. I like the fact that they are available to many more readers now.”

What other indie authors can learn from H S Matthews

Following her experiences, Matthews has a few points of advice for indie authors who (hopefully won’t have to) go through what she has.

“I would recommend any new author to use multiple platforms. Don’t put all of your eggs in one basket,” she says.

“Not long after I first posted about my issues on social media, I was contacted by other authors that had the same issues. Some have still not got their accounts back.

“If [other authors] are in the same position I was in then I would say to be relentless. Don’t give up.

“One thing that others also need to be aware of, if your account is terminated Amazon will KEEP all your outstanding royalties, they say as per their terms and conditions.”

Representatives from Amazon KDP have been contacted for comment but have yet to respond.

For more of H S Matthews’ work, visit their website. 

Keep up with my latest news via my Facebook and Instagram pages. Also, read further posts out more about my latest novel, and stay up to date with my podcast.

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Reading time: 5 min
Written by: Dale Hurst
Blog

5 Things to Know When Self-Publishing with Amazon

18 August 2021 No Comments

Time to address an issue about which I am frequently asked. Namely, the intricate process of self-publishing with Amazon KDP…

Readers, fans, and aspiring authors alike all ask me about self-publishing with Amazon Kindle Direct Publishing (or KDP). I published both of my books this way, after doing a fair bit of research into the pros and cons of independent publishing over traditional publishing, weighing up the costs, and getting some advice from another author.

There were, however, a few things they didn’t tell me too. And so, as I am something of a seasoned veteran with the process, I’m offering some pearls of wisdom in this regard. So the following post (and the video below) covers 5 things you should know or should be advised of before self-publishing with Amazon KDP.

EXPECT TO COVER THE COSTS YOURSELF

So the first thing you ought to know about Amazon KDP is that it is totally free to use. As self-publishing goes, it is also quite easy. You upload your Word document or PDF, fill in all the data about the book, including what paper you want it on; if it has photos or illustrations, should they printed in colour; add your cover art, which we’ll come onto in a minute, and when you’re done, hit publish.

This process does not cost you a penny, but don’t be deluded into thinking you can conduct an entire book publishing project for free. Amazon won’t necessarily cover costs for things like your cover design, the marketing and promotion, or advance copies for events, signings, pre-orders and so on. Like any sort of independent project or business, there will be expenses, so prepare for them.

KINDLE AND PAPERBACK ROYALTIES ARE DIFFERENT

At first, Amazon KDP only self-published to Kindle, so e-book format. However, in 2017 or 2018 they rolled out their beta version of paperback self-publishing, which I got on when I launched Lust & Liberty. So now, there are two publishing options for this service.

It’s worth noting that the royalties – the profit margins – are very different between the two formats. On Kindle, it is quite reasonable: you can choose between 35% and 70% royalty plans, which determines your minimum price. Either way, you can set quite a low cost for your book and make a decent royalty per copy sold. In my case, for example, I sell Sin & Secrecy for £2.50, Amazon takes a tiny delivery charge and their 30% cut, and the £1.60-something left over is mine.

When it comes to the paperback format, it becomes a lot harsher. In my case, the only royalty rate available is 60%, which sounds nice on the surface. You go into that thinking you can price a 500-page book at £10 per copy and make £6 per book sold. Lovely.

Actually no, not lovely. Because you have to factor in the printing cost for each book. That’s another cost that Amazon does not cover. It comes out of your 60% royalty. So a 500-page book that you sell for £10, but costs £5.86 per copy to print, leaves you 14p profit. This is why my paperback versions are priced so highly on Amazon.

GET YOUR OWN COVER DESIGNER

At the start of this video, I know I said that Amazon won’t cover the cost of your cover design. That’s not strictly true. They do have a cover creator tool, with which you can put together some perfectly adequate designs. Play around with stock photos as well if you will – I’ve seen a lot of these around on the Amazon self-published book promotion groups on Facebook. And while these authors may do very well out of these books – I don’t know – the only words that spring to mind when I see such covers are: “amateur” and “tacky”. Especially books that have “Book #4 in the XYZ detective fiction series” written on them. It looks and sounds awful. How many well-known, successful, professional-looking books have that kind of thing emblazoned on the front cover? None come to my mind.

Of all the expenses incurred in the independent publishing business, getting a professionally designed cover is the MOST IMPORANT one. The one that is most worth investing in. I hit the jackpot with both of my designers. Dan Lipski who designed Lust & Liberty’s cover did a fantastic job suggesting the mood of the piece, and he laid the groundwork from which Michał Musiałek took inspiration when designing the cover for the sequel, Sin & Secrecy. And my readers LOVE the covers – some of them as much as the content within. It tips the scale in your favour as an independent author to step up your professional game and engage a proper cover designer. At the end of the day, it’s the first thing your readers will see.

GET HELP WITH MARKETING (UNLESS YOU’RE AN EXPERT)

My main stumbling block in my literary career thus far has been marketing. I did one or two events pre-COVID, but the rest has been all online and social media based. And the results show – the books are not exactly flying off the shelves. And that’s because I did not put much – anything, really – by in the budget for proper marketing assistance.

If marketing is not your strong suit, I highly recommend consulting with someone. If it’s in the budget, pay for some services – even if it’s just to get you started. I consulted with a really good company based local to me in Bournemouth, called Ocean View Marketing. They were a great help and come highly recommended – to find out more about them, check out their website.

ENCOURAGE YOUR READERS TO LEAVE REVIEWS

The last point on the list is more relevant after you’ve finished self-publishing with Amazon.

Reviews mean a lot to an independent author anyway, as they would any businessman with a new product. And on Amazon, it’s no exception. If anything, it’s even more important on Amazon. Reviews are what people scroll down to check to see if a product is worth buying. As an author, your immediate supporters are, or should be, family and friends. So get them to chuck a review up once they’ve read it. The more reviews you have, theoretically the better it should do on Amazon’s listings.

Want to know more? Why not let me know in the comments? For more author news and views, my Facebook and Instagram pages are here.

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Written by: Dale Hurst
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About me

Dale Hurst is an author specialising in historical fiction, mystery, crime and black comedy.

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